THE BEGINNING

We are Matt, Luke and Dan and are three friends from Mid Wales who all have a keen passion for golf. Like most golfers, we are continuously looking to improve. Having spent thousands over the years between us on books, lessons and mostly equipment (a new putter fixes everything right?), we started to understand more and more that golf performance is less affected by external factors and influenced a lot more by our thoughts, feelings, and emotions.

This led to countless post round discussions, dissecting each performance, and wondering how it all went so right or wrong. One common theme that kept cropping up was a drop in our abilities to focus. We would start our round excited, focussed, and ready to perform. If something went wrong, we were able to self-talk ourselves out of a meltdown and brush it off. Then suddenly, mid round, something would often change. Calmness was replaced with frustration and negative swing thoughts crept in on every tee and green.

That got us thinking, what if there was a product out there that would not only provide us with energy but could actively help us to stay engaged and our minds firmly on the task at hand. That’s when Fairway Nutrition was born. We started to research and noticed a significant gap that our vision could fill and so we got straight to work. The main points of our research were in natural energy sources as well as Nootropics. What are Nootropics i hear you ask? Otherwise known as cognitive enhancers, these are supplements that can aid brain function and improve abilities such as focus, memory and motivation.

We have spent our time working hard to develop our first product which is an energy source in easy to take gel form that goes by the name of FOCUS-18. It provides a source of energy through carbohydrates, a carefully selected group of B vitamins and Beetroot Extract, as well as the calming, focus enhancing benefits of Ginseng and L-Tyrosine. All of this combines to enable golfers of all abilities to ‘Keep Their Mind on the Course’. We live by this tagline, and it perfectly embodies what we have set out to achieve through our products.

We see golf nutrition as a low hanging fruit when it comes to game improvement. With sports such as football, rugby or athletics, nutrition is seen as a vital part in performance, so why not golf? Proper fuel before, during and after your round should be a staple of all golfers and we aim to provide the right guidance and products to ensure this is all taken care of for you.

This means that we won’t be stopping at just providing energy gels. Our research has led to the development of several offerings to suit all tastes and we are pushing hard to develop these so that we can help as many fellow golfers as possible.

So, we invite you to join us on this journey to better, calmer, more focused days on the course and just know that Fairway Nutrition will be along with you every step of the way.