ABOUT US
Fairway Nutrition is a golf nutrition brand aimed at providing golfers with all the right nutrients to keep them energised throughout their round, with the added benefits of increased mental focus and endurance. Our mission is to develop science-based supplements that enhance mental and physical performance in golf. We are focused on catering to golfers who understand the pivotal role nutrition plays in enhancing their game.
Designed by golf enthusiasts who identified mental focus and fatigue as primary causes for unforced errors. FOCUS-18 fills a gap in the market, offering a solution where none existed before. After conducting vaste research on nootropics, we have carefully incorporated a selection into our formula. This will help golfers to gain a lasting sense of mental focus and calmness throughout their round.
our story
FEB 2023 - THE CONCEPT
LUKE and matt COME UP WITH the idea of a gap in the market for golf nutrition and supplementation.
MAR-MAY 2023 - BRAINSTORMING
DISCUSSIONS TOOK PLACE ABOUT WHAT IS AND WHAT ISN’T OUT THERE FOR GOLFERS.
JUN 2023 - THE BIRTH
LUKE CAME UP WITH THE NAME, ‘FAIRWAY NUTRITION’ AND FROM THERE, IT WAS FULL STEAM AHEAD!
JULY-SEPTEMBER 2023 - RESEARCH
DEVELOPING the PRODUCT TOOK 3 MONTHS, CHOOSING INGRIEDIENTS, A FLAVOUR AND A MANUFACTURER.
OCT 2023 - DEVELOP A BRAND
WITH THE HELP OF ACORN BRANDING & MARKETING, WE DEVELOPED AN EYE-CATCHING BRAND THAT STOOD OUT !
NOV 2023 - FIRST GEL SAMPLES
OUR FIRST MIXED BERRIES SAMPLE WAS COMPLETE AFTER AGREEING ON A FORMULA WITH THE MANUFACTURER.
DEC 2023 - LIMITED COMPANY
OUR HARD WORK TO THIS DATE WAS RECOGNISED WHEN FAIRWAY NUTRITION BECAME A LIMITED COMPANY
FEB 2024 - DK JOINS THE TEAM
DAN KENYON JOINS THE FAIRWAY NUTRTITION TEAM AS HEAD OF OPERATIONS
MAR 2024 - WEBSITE GOES LIVE
OUR WEBSITE WENT LIVE IN ANTICIPATION OF OUR FIRST BATCH ARRIVING - PRE-SALES BEGAN.
APR 2024 - FIRST DELIVERY
THE FIRST BATCH OF STOCK ARRIVED AHEAD OF OUR LAUNCH LATER IN APRIL
APR 2024 - LAUNCH DAY
FAIRWAY NUTRITION WAS OFFICIALLY LAUNCHED AT WELSHPOOL GOLF CLUB
APR 2024 - AD CAMPAIGN FILMING
DAN WILLIAMS (TAKE YOUR SHOT) FILMED DAN AND ELLEN AT WELSHPPOL GOLF COURSE TO CREATE AD CONTENT
MAY 2024 - SALES BEGIN!
OUR PRODUCT SELLS FOR THE FIRST TIME ON OUR WEBSITE AND TO LOCAL PRO SHOPS (REACHING 20 BY JUNE!)
JUN 2024 - FIRST AMBASSADOR
WELSH INTERNATIONAL GOLFER, TOMI BOWEN BECOMES THE FIRST FAIRWAY NUTRITION AMBASSADOR
JUN 2024 - NEW FLAVOUR TESTING
TESTING OF OUR EXCITING NEW FLAVOUR GETS UNDERWAY!
JUL 2024 - FRANKIE JOINS
FRANKIE JONES JOINS THE TEAM
AUG 2024 - NEW AMBASSADORS
YOUNG PROS RYAN JAMES AND JACOB HARRINGTON-WARA BECOME FAIRWAY NUTRITION AMBASSADORS
AUG 2024 - ONE GOLF LEAGUE
FAIRWAY NUTRTION TEAMS UP WITH ONE GOLF LEAGUE AS AN ASSOCIATE FOR THEIR EVENTS
