At Fairway Nutrition, we didn’t set out to make just another sports gel. We designed our first product, Focus-18, specifically for golf, because golf demands steady energy and sharp concentration over 18 holes. It worked. Golfers finally had a caffeine-free golf nutrition gel that delivered consistent energy from the first tee to the last putt.
But then something unexpected happened. Athletes and professionals started using it far beyond golf, in Hyrox competitions, football matches, padel tournaments, mountain bike races, long-distance runs, and even during emergency service shifts. They loved the results but needed a gel tuned to their unique demands.
That’s why we created FocusX, a performance nutrition gel trusted by competitors, athletes, and frontline workers who refuse to let fatigue or mental fog slow them down.
🏌️ Golf, Where It All Began
Golf is a game of patience, precision, and stamina. Traditional on-course snacks often caused energy spikes and crashes, leaving players struggling to finish strong.
FocusX was built as a golf nutrition gel that delivers steady fuel and mental clarity. It helps golfers avoid that dreaded lack of energy golfing and provides a clean, reliable alternative to heavy or sugary snacks. From casual rounds to tournament days, FocusX supports consistent performance from the first swing to the final putt.
🏋️ Hyrox, Fuel for Every Station
Hyrox is unlike any other event. The combination of running and functional stations pushes athletes to their limits, and many competitors “hit the wall” mid-race.
That’s where FocusX shines. Used as a Hyrox supplement or Hyrox gel, it provides fast-acting energy while the nootropics sharpen mental focus for demanding movements like burpee broad jumps. For athletes who want to avoid stimulants, our energy gels for Hyrox are caffeine-free, giving steady performance without jitters or post-race crashes.
⚽ Football, 90 Minutes of Peak Performance
Football is a game of moments, a sudden sprint, a split-second decision, a crucial tackle. None of it is possible if energy fades after an hour.
FocusX works as a football energy gel that fits seamlessly into match-day routines. Take one before kick-off and another at half-time to restore glycogen and hydration. It’s an easy way to approach football match day nutrition, keeping you powerful and focused right through the final whistle.
🎾 Padel, Stay Sharp in Long Matches
Padel is fast, tactical, and mentally demanding. In long matches and tie-breaks, fatigue often leads to errors.
That’s why players use FocusX as part of their padel tournament nutrition. It delivers fast-acting energy between games while the nootropics keep decision-making sharp. Our caffeine-free gels for padel also work well for evening matches, ensuring players stay fuelled without disrupting recovery or sleep.
🚵 Mountain Biking, Fuel for the Trails
Mountain biking pushes both body and mind. Long climbs, technical descents, and constant shifts in demand can quickly drain energy.
FocusX is designed as a mountain biking energy gel that supports both MTB nutrition and enduro race performance. Its balanced formula combines quick-release and sustained energy, while the nootropics act as a focus gel for cycling, helping riders stay sharp when tackling tricky terrain.
🏃 Running, From 5K to Marathons
Runners were some of the first non-golfers to try Focus-18, and FocusX has since become a go-to race-day fuel.
It’s trusted as running fuel for everything from a 5K to a marathon, delivering carbs that absorb quickly for immediate energy plus sustained release for endurance. Whether used for trail running nutrition, long training runs, or as a running performance gel, FocusX supports both physical stamina and mental clarity. For those who prefer clean performance without the crash, our caffeine-free running gels are the perfect option.
🚑 Emergency Services, Energy for Those Who Never Stop
Not every performance happens on a pitch or track. Paramedics, firefighters, and police officers face long shifts and high-pressure situations where fatigue is not an option.
That’s why many frontline workers trust FocusX. From paramedic energy nutrition between calls to long shift focus gels for overnight duty, to firefighter supplements that sharpen decision-making under stress, FocusX provides clean, sustained energy. The nootropics play a key role here too, keeping mental clarity high even in the most demanding environments.
The Fairway Nutrition Difference
What started as a single golf product has grown into a complete performance system. FocusX is,
- Clean, natural, and stimulant-free when you need it
- Scientifically formulated for sport-specific and professional demands
- Portable, convenient, and easy to use in the moments that matter
From the golf course to the Hyrox arena, from the football pitch to the MTB trails, from marathon start lines to the frontline of emergency services, FocusX is built for you.