You asked for smarter fuel. So we built it.
Focus X is Fairway Nutrition’s most advanced energy gel to date. Designed for athletes who demand both clean energy and mental clarity, it’s built to deliver when intensity, performance and composure matter most.
Whether you’re mid-race, on the pitch or grinding through a high pressure session, Focus X fuels your body and your brain in sync.
Here’s everything you need to know.
What Makes Focus X Different
Unlike most gels on the market, Focus X is not just about sugar or carbohydrates. It’s engineered for physical endurance, mental performance and hydration support, all without the crash.
Each gel contains 26 grams of fast-acting carbohydrates, offering quick energy when it counts. Compared to our original formula, Focus 18, it contains 60 percent less sugar and only 3.3 grams per serve. It is naturally sweetened with stevia and contains no artificial sweeteners or additives.
Focus X is also entirely caffeine-free. This means no jitters, no late-session crash and no overstimulation, just smooth, clean energy, whenever you need it.
Built for Focus
Focus X was formulated with nootropics to help athletes remain composed, mentally clear and responsive, even under fatigue.
L-Tyrosine supports cognitive function, reaction time and stress resistance. Panax Ginseng helps reduce mental fatigue and supports sustained focus. Beetroot extract enhances nitric oxide levels in the blood, promoting oxygen delivery to working muscles. Vitamins B6, B9 and B12 work together to support energy metabolism and brain function while also contributing to red blood cell production.
Focus X is not a stimulant. It is a complete system for mind and body performance.
Supporting Hydration and Muscle Function
To perform at your best, your body needs more than energy. It needs to stay hydrated, especially during prolonged or high-intensity sessions.
Each Focus X gel delivers 230 milligrams of essential electrolytes, including sodium, potassium and magnesium. These minerals help regulate hydration, prevent muscle cramps and support nerve function throughout training and competition.
Clean Ingredients, Smarter Packaging
Focus X continues Fairway’s commitment to clean performance and sustainability.
The formula is gluten-free, vegan and free from artificial additives. Every sachet uses 30 percent less plastic than a typical gel, helping reduce waste without compromising durability.
It’s manufactured in the UK and developed by leading cognitive and nutrition experts to meet the demands of serious athletes.
Who Focus X Is Made For
Focus X was built for athletes who do more than endure. It’s for those who make split-second decisions, react under pressure and perform across multiple physical and mental domains.
This gel is ideal for sports such as Hyrox, Spartan, Tough Mudder, motocross, football, rugby, hockey, MMA, boxing, golf, tennis, padel and more. It’s also used by adventurers, water sport athletes and even emergency responders who operate under intense conditions.
We deliberately avoid the traditional endurance markets like cycling and distance running. These are already saturated with carbohydrate-only products. Focus X offers more: the ability to think clearly, respond quickly and stay composed while still being physically fuelled.
Ready to Upgrade Your Fuel
Focus X is now available.
Caffeine-free. Crash-free. Clean inside and out.
Shop Focus X today at fairwaynutrition.co.uk
